Every page title and meta description on your site is enormously important, from the point of view of both the search engines and your readers.  Always use your top keywords in each one of your web pages - it signals to the search engines as well as your readers what that page is about. Firstly in the title tags of your page you should use your top 2 or 3 keywords or phrases. If you are unsure what a title tag is, it is clearly visible at the top of the browser window. The title tags are incredibly important. As I said before it signals to the search engines what the page is about. In my opinion the title tags should not exceed 75-80 characters.

Secondly The meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually gets left to the last minute. Like the title tag a descriptive meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote in the meta description if the search term being used can be found exactly in the meta description you wrote. If you do not do this Google will crawl your site and just take the first bit of content it finds and place it there. By thinking out the outlay and terminology you use in the meta description tag you can boost your rankings. With regards to length I would not exceed 200 characters.

And thirdly the meta keywords. Personally I do not believe that search engines give this area the credence it once did. In the past people would just cram this area with as many keywords that they could find related to their site but this just does not work anymore. However, this area should still not be avoided. My recommendation would be to place your keywords in this area but do not exceed 250 characters in length.

Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. However, this is certainly important if you are creating a new site and attacking a competitive market. However many of you will already have sites up and running that do not contain a keyword rich domain name so do not worry as it is more than possible to rank highly without a keyword rich domain name.  One variable that modern search engines consider when determining which of the thousands - or millions - of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name, are that you can legitimately include them in contact details and links to other sections of your site and the title of your site. What someone may consider a good domain name and what in reality is in most instances 2 different things. Now I will give you an example of this:

Mr Smith is creating a site that is going to sell vacuum cleaners. His business name might be Smiths machines and logically he may have that specifc domain. However it would be more advantages to have a domain name containing the term vacuum cleaners. For example vacuumcleaners4u.com or vacuumcleanersstore.com depending on what is available.

Finally I would like to add please take into consideration where you host your site. If you have a site selling predominantly to the Uk or US market you should make sure that the site is hosted in that country. So if a have a site hosted in the US but you are targeting the UK it is not in your interests to have it this way as the search engines will perceive it as a US site.

Search engine optimisation (SEO) is the process of making your website more search engine friendly. It is the process of increasing its visibility in the search engines and hence attract more visitors that are qualified to your website. Google is the number one search engine. For this reason most SEO focus their attentions on Google and rightfully so. While Google is constantly changing its search algorithms, a core pillar of Google’s search engine has also been PageRank, a measure of pages link popularity. Link popularity refers to the number and value of links that point to a particular page. Generally speaking the links pointing to a particular page the more "popular" it is. The value of links matter to. Links from more popular sites are scored higher. The Google search engine also powers the search results for a number of other websites such as AOL. AT&T WorldNet, ASK JEEVES, EARTHLINK and others. The search results on these will be similar if not identical as it is on Google.

The Google search engine also powers the search results for a number of other websites such as AOL. AT&T WorldNet, ASK JEEVES, EARTHLINK and others. The search results on these will be similar if not identical as it is on Google. So, how do you get good rankings on Google? Firstly it will depend on the present situation of your site and how well optimised it has been in the past. A typical Search engine optimisation campaign will involve re-engineering the titles and meta tags. Optimising your websites internal and external links and manually submitting your website to all the main and appropriate search engines and directories and monitoring all results that are achieved. An ongoing linking and optimisation process is vital to the continuous success of your website. Never before has the importance of a good linking strategy been more important. Google page ranks (PR) all pages on the internet and it is vital that a good incoming and reciprocal linking strategy is implemented with sites that are relevant to your own. Linking is the lifeblood of the internet. It is how people navigate from one site to another and also how the authority of one site is transferred to another. This is the way Google interprets "authority" and as previously stated the PageRank algorithm is more or less a link counting and scoring system.

The benefits to your website business are massive if you achieve this. Firstly, it boosts visibility and secondly delivers laser targeted visitors to your website who are qualified. It is a fact that there are higher sales conversions and more traffic on free search than on pay per click. My service on SEO is completely ethical and there is no risk of pages being banned or blacklisted by Google or other search engines and thus no threat to your business or brand awareness. The main fundamentals are:

• Keyword Research - In depth analysis of the correct key words and terms you should be targeting
• Keyword Density - Making sure that the words and phrases you are targeting along with their related terms are correctly proportioned on the correct pages of your site.
• Tags - Correct usage of Title and Meta tags on each page of your site.
• Linking - A crucial part of SEO and a good and correct procedure of an ongoing link campaign.
• Competition Analysis - Targeting the top 10 competitors for your key terms. Understanding how they rank and doing it better than them.
• Content - Correct and relevant content on each page.
• Site Structure - A correct site structure is imperative to SEO. Search engines love to see a certain format.