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  • Advantages Of A Keyword Rich Domain Name

    Posted in SEO Help And Tips

    Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. However, this is certainly important if you are creating a new site and attacking a competitive market. However many of you will already have sites up and running that do not contain a keyword rich domain name so do not worry as it is more than possible to rank highly without a keyword rich domain name.  One variable that modern search engines consider when determining which of the thousands – or millions – of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name, are that you can legitimately include them in contact details and links to other sections of your site and the title of your site. What someone may consider a good domain name and what in reality is in most instances 2 different things. Now I will give you an example of this:

    Mr Smith is creating a site that is going to sell vacuum cleaners. His business name might be Smiths machines and logically he may have that specifc domain. However it would be more advantages to have a domain name containing the term vacuum cleaners. For example vacuumcleaners4u.com or vacuumcleanersstore.com depending on what is available.

    Finally I would like to add please take into consideration where you host your site. If you have a site selling predominantly to the Uk or US market you should make sure that the site is hosted in that country. So if a have a site hosted in the US but you are targeting the UK it is not in your interests to have it this way as the search engines will perceive it as a US site.

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    Posted: September 25th, 2007 at 11:17 am | | Email Post | Add comment

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