It seems the secret is just about out of the bag. For some time now two guys thousands of miles apart have been working together and causing quite a stir in the world of search engine optimisation. Their success in their field has been down to years of hard work and hundreds of hours of research and testing. Their results are quite astounding and it was only a matter of time before they would get noticed. Gareth Owen and Pramod Dhingra work on a bespoke basis and now have the luxury of picking and choosing who they work with. However, it was not always like that. Gareth Owen says, “In the early days we worked for little profit if any to show people what we could do. There are a lot of conmen in this business who promise you the earth and don’t deliver, so when someone contemplates this type of investment again they are naturally sceptical”.

Their company www.customerclicks.co.uk has an enviable success in highly competitive markets such as insurance, travel, furniture, marketing, web design, property and many others. Pramod states “We are not interested in taking people’s money and optimising their sites for key words and terms that no one is searching under. We go after the most sensible volume terms that the client’s budget will dictate. We are only interested in having a long term, profitable and satisfying relationship with our customers”. It is no surprise to hear Pramod state this as in the world of search engine optimisation one thing is certainly for sure, things do change!

Gareth Owen states “We are not foolish enough to believe that search engines do not change and many different permutations can dictate a ranking of a page. We try hard to keep on top of what is constantly happening on search engines and only hours of constant testing and tracking on our behalf enables us to assist our clients. We have never aspired to the so called rules, tips and methods that fly around the internet and from so called guru’s out there. Most of it is complete nonsense. We build solid foundations for our clients so they can have a strong platform to either launch or enhance their internet presence”.

Gareth and Pramod’s list of customers is growing fast, however Gareth is quick to point out that they don’t just want the numbers. “We are more interested on quality not quantity. We only want serious companies and individuals who at least half understand the value of page one positions on the search engines. We have had too many people that come to us and want us to place them on page one of Google for a few hundred pounds or dollars! This is just not feasible but obviously a lot of people think it is! They want you to make them hundreds of thousands of pounds or dollars and you get nothing!”

Looking at the way they work and the results they get this is certainly something that anyone who has a business or service online should at some point want to look at. Achieving high listings in free search is a huge bonus if you can get it. The pay per click side of marketing is fast and targeted but can be expensive and if your site is not set up for conversion then it can be like throwing your money down the drain. Pramod goes on to say “We always try to dispel any fear for our customers. After we have agreed the main key terms and done a thorough competitor analysis we offer a written guarantee. If our clients are not page one of any of the main search engines for at least 90% of their key terms within 6 months we return their money. Nearly all the time it is less than 6 months. The fastest we have achieved complete high rankings is 9 days! We discuss any site changes that might be necessary, tile and Meta tags and linking. This is the key area and a lot of work and research goes into this”.

When I asked Gareth on pricing he replied “Each site is priced on a bespoke basis for their market. Unlike most companies out there we work to an initial fee that takes care of the first three months. This will include set up, competitor analysis, website analysis, keywords and terms and linking. Thereafter we propose a monthly maintenance fee. This can only be dictated in our opinion once we see the results after 3 months. In many of our client’s cases they hardly pay a penny each month as the results are so good and the sites continually rank high. But we always recommend some type of investment as you never know about your competition.”

These two guys’ are certainly refreshing and bring a new and open view of search engine optimisation. Their results speak for themselves and they no doubt will have a long and successful career in a highly sort after and competitive industry.