Every page title and meta description on your site is enormously important, from the point of view of both the search engines and your readers.  Always use your top keywords in each one of your web pages – it signals to the search engines as well as your readers what that page is about. Firstly in the title tags of your page you should use your top 2 or 3 keywords or phrases. If you are unsure what a title tag is, it is clearly visible at the top of the browser window. The title tags are incredibly important. As I said before it signals to the search engines what the page is about. In my opinion the title tags should not exceed 75-80 characters.

Secondly The meta description tag tends to get overlooked far too much. It’s one of those SEO things that usually gets left to the last minute. Like the title tag a descriptive meta tag signals to the search engines and your readers what that page is about. When someone does a search on Google they’ll scan through the page titles and descriptions. Search engines, especially Google, will display the description you wrote in the meta description if the search term being used can be found exactly in the meta description you wrote. If you do not do this Google will crawl your site and just take the first bit of content it finds and place it there. By thinking out the outlay and terminology you use in the meta description tag you can boost your rankings. With regards to length I would not exceed 200 characters.

And thirdly the meta keywords. Personally I do not believe that search engines give this area the credence it once did. In the past people would just cram this area with as many keywords that they could find related to their site but this just does not work anymore. However, this area should still not be avoided. My recommendation would be to place your keywords in this area but do not exceed 250 characters in length.

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