Search engine optimisation (SEO) is the process of making your website more search engine friendly. It is the process of increasing its visibility in the search engines and hence attract more visitors that are qualified to your website. Google is the number one search engine. For this reason most SEO focus their attentions on Google and rightfully so. While Google is constantly changing its search algorithms, a core pillar of Google’s search engine has also been PageRank, a measure of pages link popularity. Link popularity refers to the number and value of links that point to a particular page. Generally speaking the links pointing to a particular page the more "popular" it is. The value of links matter to. Links from more popular sites are scored higher. The Google search engine also powers the search results for a number of other websites such as AOL. AT&T WorldNet, ASK JEEVES, EARTHLINK and others. The search results on these will be similar if not identical as it is on Google.

The Google search engine also powers the search results for a number of other websites such as AOL. AT&T WorldNet, ASK JEEVES, EARTHLINK and others. The search results on these will be similar if not identical as it is on Google. So, how do you get good rankings on Google? Firstly it will depend on the present situation of your site and how well optimised it has been in the past. A typical Search engine optimisation campaign will involve re-engineering the titles and meta tags. Optimising your websites internal and external links and manually submitting your website to all the main and appropriate search engines and directories and monitoring all results that are achieved. An ongoing linking and optimisation process is vital to the continuous success of your website. Never before has the importance of a good linking strategy been more important. Google page ranks (PR) all pages on the internet and it is vital that a good incoming and reciprocal linking strategy is implemented with sites that are relevant to your own. Linking is the lifeblood of the internet. It is how people navigate from one site to another and also how the authority of one site is transferred to another. This is the way Google interprets "authority" and as previously stated the PageRank algorithm is more or less a link counting and scoring system.

The benefits to your website business are massive if you achieve this. Firstly, it boosts visibility and secondly delivers laser targeted visitors to your website who are qualified. It is a fact that there are higher sales conversions and more traffic on free search than on pay per click. My service on SEO is completely ethical and there is no risk of pages being banned or blacklisted by Google or other search engines and thus no threat to your business or brand awareness. The main fundamentals are:

• Keyword Research – In depth analysis of the correct key words and terms you should be targeting
• Keyword Density – Making sure that the words and phrases you are targeting along with their related terms are correctly proportioned on the correct pages of your site.
• Tags – Correct usage of Title and Meta tags on each page of your site.
• Linking – A crucial part of SEO and a good and correct procedure of an ongoing link campaign.
• Competition Analysis – Targeting the top 10 competitors for your key terms. Understanding how they rank and doing it better than them.
• Content – Correct and relevant content on each page.
• Site Structure – A correct site structure is imperative to SEO. Search engines love to see a certain format.

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